Executive Program in
Strategic Digital Marketing
& Analytics
Indian Institute of Management Rohtak is a public business school situated in Rohtak, Haryana a piece of the National Capital Region of India. IIM Rohtak is one of the sixth IIMs. IIM Rohtak is an institute of national importance as per Ministry of HRD, Government of India.
Programme Overview
The Strategic Digital Marketing and Analytics course is aimed at building frameworks that help managers in facilitating their marketing activities and decision making. The IIM Rohtak course will provide you with an analytical and theoretical framework to understand the emerging world Of Digital Marketing and will help in learning systematic decision making based on powerful proven analytical techniques. The purpose is to understand digital marketing and build skills, knowledge and confidence in undertaking analyses.
| Duration | 4 Months |
| Starts On | 19th Dec 2021 |
| Programme Fee | 60,000+ (GST) |
| Admissions Slot-1Closing | 18th Dec 2021 |
| Format | Live Interactive Session |
Key Highlights
- Focused Study on Digital Revolution & Trends
- Designing Digital Marketing Strategies
- Conjoint Analysis for Product Development
- Acquire Customer Behavior Segmentation Technique
- Email Marketing Analytics & Google Analytics
- Learn Developing a Growth Marketing Capability
- Analyze Funnel Data and Understand User Behavior
- Discover Translate Data-driven Insights & Marketing Strategies
- Demographics Affect and Analysis
- Search Engine Optimization Best Practices
- Certifications from IIM ROHTAK
- Case Based Pedagogy
Tools Covered in This Program
Programme Curriculum
Module 1
Estimating Demand Curves And Optimize Price, Price Bundling
- Analyzing Sales
- Analyzing how Demographics affect sales
- Pulling data from a pivot table
- RFM Analysis
Module 2
Charts To Summarize Marketing Data
- Combination Charts
- Summarize Market Research Surveys
- Making Chart Labels Dynamic
- Summarizing Monthly sales – Force Rankings
- Control Data in a Chart
- Using Sparklines
- Creating the End- of – Week Sales Report
Module 3
Positioning Analytics – How To Position Your Brands/companies
- Case: The Evolution of Brand India, 2014,
- Ivey Publishing
- Customer choice Analytics
Module 4
Conjoint Analysis For Product Development
- Conjoint Analysis Exercise from the Handout (to be distributed before class In-class Exercise)
Module 5
Digital Marketing Planning And Strategy
- Aligning Digital Strategy with Business Objectives
- Target markets and creating digital personas
- Understanding User Behavior and reaching target audiences digitally
- Designing Digital Marketing Strategy
Module 6
Digital Promotions: Sponsored Search Marketing
- Overview of Google Ad-words
- Ad-words Account Structure, Ad Creating Formats
- Targeting Methods
- Advanced Search Network Advertising, Keyword Planner
Module 7
Content Marketing
- Engagement of People and Probable Customers
- Managing Content on different Platforms
Module 8
Display Email And Mobile Advertising
- Display Targeting Methods
- Display Ad Planner
- Email Design and Functionality
- Email Marketing Analytics
- Email Optimization And Testing
Module 9
Social Media Marketing
- Leveraging Social Media Platforms
- Measuring ROI of Social Media Platforms
- Social Media Ads
Module 10
Website Optimization & Web Analytics
- Functional Design and Layouts
- Optimizing UI/UX
- Landing Page Design
- Website Tools
- Optimizing Direct Mail Campaign
- Cluster Analysis
- Computing three way lifts
Module 11
Regression And Correlation
- Multiple Regression to forecast sales
- Modeling Trend and Seasonality
- Ratio to Moving Average Method
- Winter’s Method
Module 12
Digital Promotions: Sponsored Search Marketing
- Overview of Google Ad-words
- Ad-words Account Structure, Ad Creating Formats
- Targeting Methods
- Advanced Search Network Advertising, Keyword Planner
Module 13
Project Discussion
- Project Presentations
Module 14
Social & E–commerce
- M- Commerce and Social Commerce
- E- Tailing
Module 15
Integrated Media Planning: Combining Offline And Online
- Overview
- Strategies and Techniques
Module 16
Digital Marketing Planning And Strategy
- Aligning Digital Strategy with Business Objectives.
- Target markets and creating digital personas.
- Designing Digital Marketing Strategy
- Managing Content on different Platforms
Module 17
Campaign Management
- Overview of Google Ad- words
- Ad-words Account
- Structure, Ad Creating Formats
- Targeting Methods Advanced
- Search Network Advertising, Keyword
- Planner
- Display Targeting Methods
Module 18
Social Media Campaign Management
- Leveraging Social Media Platforms
- Measuring ROI of Social Media Platforms
- Social Media Ads
- Functional Design and Layouts
- Landing Page Design
Module 19
Marketing & Sales Campaigns Funnel Analytics
- Digital Revolution, Changing trends in Marketing.
- Rising relevance of marketing analytics
- Analyzing Sales Funnels
- Analyzing how Demographics affect sales
- Combination Charts
Module 20
Market R&d
- Summarize Market Research Surveys
- Making Chart Labels Dynamic
- Summarizing Monthly sales – Force Rankings
- Using Sparklines
- Estimating Linear and Power Demand Curves
Faculty
Learn from one Of the top management faculties in India.
Dr Neha Bhardwaj
Program Coordinator
Prof Dheeraj Sharma
Program Director
Dr Neha Bhardwaj
Program Coordinator
Programme Certificate
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Professionals will gain theoretical & practical understanding of Strategic Digital Marketing & Analytics with new emerging technologies and tools.
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70% attendance in the live sessions is the minimum eligibility to obtain the certificate.
How To Enroll
Application
Shortlisting
Proccess
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