Executive Program in

Strategic Digital Marketing
& Analytics

Indian Institute of Management Rohtak is a public business school situated in Rohtak, Haryana a piece of the National Capital Region of India. IIM Rohtak is one of the sixth IIMs. IIM Rohtak is an institute of national importance as per Ministry of HRD, Government of India.

Programme Overview

The Strategic Digital Marketing and Analytics course is aimed at building frameworks that help managers in facilitating their marketing activities and decision making. The IIM Rohtak course will provide you with an analytical and theoretical framework to understand the emerging world Of Digital Marketing and will help in learning systematic decision making based on powerful proven analytical techniques. The purpose is to understand digital marketing and build skills, knowledge and confidence in undertaking analyses.

Duration 4 Months
Starts On 19th Dec 2021
Programme Fee 60,000+ (GST)
Admissions Slot-1Closing 18th Dec 2021
Format Live Interactive Session

Key Highlights

  • Focused Study on Digital Revolution & Trends
  • Designing Digital Marketing Strategies
  • Conjoint Analysis for Product Development
  • Acquire Customer Behavior Segmentation Technique
  • Email Marketing Analytics & Google Analytics
  • Learn Developing a Growth Marketing Capability
  • Analyze Funnel Data and Understand User Behavior
  • Discover Translate Data-driven Insights & Marketing Strategies
  • Demographics Affect and Analysis
  • Search Engine Optimization Best Practices
  • Certifications from IIM ROHTAK
  • Case Based Pedagogy

Tools Covered in This Program

Programme Curriculum


Learn from one Of the top management faculties in India.

Programme Certificate

  • Professionals will gain theoretical & practical understanding of Strategic Digital Marketing & Analytics with new emerging technologies and tools.

  • 70% attendance in the live sessions is the minimum eligibility to obtain the certificate.

How To Enroll


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